Why customer service?

Although we should never sit on our laurels, it is usually more rewarding - both professionally and financially - to cultivate long-term relationships with our existing valued customers than to keep finding new ones. For customers who are helpful, value our work and pay us on time at a rate we are happy with it is often worth doing that little bit extra.

What main areas will you be covering?

I will be looking at the benefits of long-term customer relationships and at how other businesses in other industries deliver customer service, and discussing what lessons we can learn from them, including how we can put things right when something goes wrong (offsetting the ‘ouch factor’). I will also be giving away money!

Who would benefit from attending?

Whether you are an experienced translator/interpreter or just starting out, you are running your own business. And if you are running your own business you can always benefit from taking a step back and looking at how other businesses deliver customer service, and seeing what you can do to keep your own customers coming back for more. An ideal opportunity to work on your business rather than in it! This is a lively, interactive presentation that is intended to make us all think about how we look after our customers.

Venue

George Square is in central Edinburgh.

Our meeting takes place in Faculty Room North in the David Hume Tower (on the ground floor).